E’April Public Relations to organise first Women in Public Relations Ghana seminar

WIPR Ghana Seminar

E’April Public Relations, an Accra-based PR Agency in partnership with the Institute of Public Relations (IPR), Ghana will organise a one (1) day Women in Public Relations Ghana seminar.

The seminar which is premised on the theme “Empowering Today’s PR Woman”, will be the first of its kind in country. It will seek to provide an avenue for women in Public Relations, Communications and the media industry to discuss and deliberate on issues around the profession.

Speaking on the upcoming seminar, Founder of the event, Ms. Faith Senam Ocloo, indicated that the seminar will be an annual event which will be aimed at creating a platform for top PR Women professionals to educate, equip and empower young PR professionals and students in their chosen fields.

“Women in PR Ghana Seminar is dedicated towards mentoring the next generation of young PR and communication professionals who are confident of the skills they have acquired and well equipped to deliver when and wherever they find themselves”, she said.

Ms. Ocloo intimated that the Public Relations profession around the world is evidently dominated by women, with women inclusive at every level except for the very top which is typically reserved for men.

“The Women in PR Ghana Seminar will work towards bridging the gap and mentoring the younger generation to be ready and able to take up leadership roles in their various organizations” Ms Ocloo added

The Women in PR Ghana seminar will have renowned PR Women speaking on topics such as choosing a career in PR, pitching and building media relationship, social media for today’s PR woman, rising up the corporate ladder among others. It will also involve panel discussions on issues concerning the profession and personal branding.

The Women in PR Ghana seminar is scheduled to take place on Saturday 1st July, 2017 from 9:00am to 4:00pm at the World Trade Center and will gather several PR students and professionals across various industries and organizations.

For further information and enquires, email at womeninprghana@gmail.com and follow Women in PR Ghana on all social media pages.

Mahogany Consult sets ambitious expansion target

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Mahogany Consult, an indigenous Public Relations (PR), Event Management and Human Development Consultancy company has set an ambitious target to expand its operations to West Africa in the next five years.

Speaking in an interview with a cross section of the media in Accra as part of activities earmarked to celebrate the company’s five years anniversary Mrs. Baaba Cofie, the Senior Consultant for Mahogany Consult said the company had over the five years built its capacity to become a major player in the industry.

“Very simple, we want to be everywhere in Africa. As our vision says, we want to spread our wings like the mahogany tree. It’s very important to us. We want to have Mahogany Consult in West Africa, East Africa, and North Africa and beyond,” she said.

Mrs. Cofie said the company would tap into its partnership with Public Relations Organisation International (PROI) to extend to achieve its target.

“We want to do that in five years time, we want to be the Agency that is known for its strong research base. We have a strong academic background and as an Agency, we are interested in not just churning out academic materials but we are also interested in training the next generation of academics and practitioners,” she said.

She said the company which started with two people (partners) had grown and now offers employment opportunities for Ghanaians.

Challenges

On challenges that confronted the company over the five years Mrs. Cofie said “When we started Mahogany Consult, we were PR people and not business people so we had to learn the way of doing business in Ghana the hard way. The good thing was that we had a number of international jobs at the beginning which made us more comfortable and happy but overtime we realised that building a business when the money comes in meant that you put it back in the business.”

“The second challenge was human resource. That is, getting the right people to work with.” Although, at a point it was a challenge, some way somehow, God just brought some people to partner with us and they have been a blessing because if you talk about resourcefulness, the resourcefulness is in the people and if you do not have the right people to work with, it is very difficult to become resourceful,” she said.

The third challenge she mentioned was the inability to understand the tax system in Ghana and the work environment in general in the early stages.

“The fourth challenge was with our local clients. A few didn’t really appreciate what PR is and how important it was to their businesses and they did not see its contribution to their bottom line. Therefore paying for PR services was not a big thing,” she said.

Success story

Mrs. Cofie said the company’s biggest accomplishment was its partnership with Public PROI in 2012 which opened the opportunity for the company to expand its horizon.

Source: David Adadevoh

Ghana’s Vice President-elect appoints new Press Aide

14642195_10157489575415265_728997818785084123_nDr. Mahamudu Bawumia, Vice President-elect of Ghana has appointed Mr. Kofi Agyapong as his new press aide.

He replaces the late Kwabena Boadu who died on November 24, 2016 in a hotel room at Wa in the Upper West Region, where the NPP had addressed a campaign rally the previous day.

Until his appointment Agyepong was a media relations officer at the New Patriotic Party headquarters.

Mr.  Agyepong had his second-cycle education at the Kumasi High School in the Ashanti Region and continued to the Africa University College of Communications for his university degree.

He was once the editor on the Publisher newspaper and also a former aide to Deputy Communications Director of the NPP, Perry Okudzeto.

He worked for West Africa Democracy Radio as their Ghana Correspondent. He was once a consultant for OBI Consulting in Lithuania.

Source: Pulse.com.gh

Nana Akufo-Addo names Eugene Arhin as Director of Communications at the Presidency

eugene-arhinAhead of his inauguration on Saturday, President-elect of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo,  has named Eugene Arhin as the Director of Communications at the Presidency.

Commenting on his appointment, Nana Akufo-Addo said Mr. Arhin has been of invaluable assistance to him during his work as flag-bearer of the New Patriotic Party (NPP).

“He is a young man who has been my Press Secretary for the last 3 or 4 years and whom i find to be extremely dedicated and efficient in the work of these matters, Nana Akufo-Addo intimated.”

The President-elect added that a great deal of the information and publicity of what he (Akufo-Addo) has been doing, what the party (NPP) has been doing, and position on matters with respect to the Ghanaian people have been filtered through him.

Eugene Arhin is a graduate of  the Kwame Nkrumah University of Science and Technology (KNUST) and holds a Bachelor of Science degree in Materials Engineering.

He worked as a Teaching Assistant in the Department of Materials Engineering for a year, and joined the Danquah Institute as a Research Analyst in 2008.

He held this position until he was appointed as the Press Secretary to the NPP flag-bearer in February 2014.

Mr Arhin is 33 years old and married with one child.

Global PR Summit, Accra.

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In February 2016, P World in collaboration with the Institute of Public Relations (IPR) Ghana, will assemble PR, Brands and Communications professionals under one roof for the Global PR Summit.

This must-attend event finally comes to Ghana, after phenomenal success in 17 different countries and will be taking place from 18-19 February 2016.

Among others, it will focus on the latest challenges and trends in the ever-changing global PR world with special focus on visual PR, content PR, digital PR, crisis communications, CSR and reputation management.

Speakers lined up to speak and share insights at the summit are some of the top-notch PR and Communications professionals, with years of experience from academia and the PR industry.

For more information on this must attend event, visit http://www.thepworld.com/pevents/event/109/global-pr-summit-accra.

If you are a PR/Communications professional or cutting your teeth in the profession, mark it on your calendar as one of the must-attend events for 2016.

See you there!