The holiday season is over and the accompanying merry making and fireworks, which characterized it has died away.
The reality is that 2015 is now history and 2016 is already 9 days old.
I have made some personal and professional resolutions and can guess that you have made some too. As a young PR professional, i have resolved to be more resolute, proactive, build on the success i have achieved so far and network more this year. Nine (9) days into the new year, i can say that i am working assiduously towards making them a reality.
What are yours? How is it going so far?
This week, i engaged some young PR professionals in Ghana, to share what their 2016 professional resolutions are. I have collated their responses and what they aim to achieve for themselves in 2016. This is what they had to say:
“This year my focus is on social media PR and content strategy. To achieve this, i have registered for a course online”.
-Rosa Antoinette Annang, Communications Associate, Stratcomm Africa
“I want to contribute to the development of the profession through my work and personally improve my skills through education and practice”.
-Albert Amekudzi, Selam Consult, Managing Director
“In the later part of 2015, I found myself working for a tech company. I have very little knowledge about the field but I am challenged to use my communication skills to make our customers, who patronize our services have satisfactory service support and experience”.
-Lydia Esenam Adzimah, Customer Support Associate, DreamOval Limited
“I look forward to understanding how communication works differently in the social enterprise sector and how corporate blogging could be a catalyst for communication in that sector”.
-Kofi Yeboah, Communications Strategist
“I want to help change the trend in sports communications, particularly football. My aim is to help football clubs appreciate, adopt and put into practice contemporary communication techniques”.
-Tamimu Issah, Communications Officer, Ghana Football Association
“I intend reading or listening to materials at least once every week, on my area of interest within PR to help improve myself. I believe alongside my professional training schedule for the year, this will go a long way to help me learn new trends within the field of PR”.
-Nathaniel Ekue Mensah, Corporate Communications Officer, VRA
“PR trends are changing with the speed of light and the only way practitioners can influence is by “connecting to the connected”. Thus, i intend to make my social media presence more profound by being active on social media and setting up a blog to write.
I also intend to attend many more PR/Marketing related events in order to open myself up to cross fertilization of ideas/practices”.
-Joshua Tigo, Public Relations Officer, Accra Polytechnic
“This year, I want to strengthen the internal communication functions at my organisation, so as to give staff adequate information about all activities and projects. This will in turn make every staff member a better ambassador and eventually take us a step towards building a better brand”.
-Eunice Asantewaa Asante, Corporate Communications Intern at GIZ Ghana
“I intend to build stronger networks and partnerships with people, who are already doing extremely well in the field of Public Relations; to foster my personal growth and understand emerging trends and skills required to improve my work.
I also intend to develop a smart communications strategy, which will increase the visibility of my organization by bringing out key strategic messages and brand values to the doorsteps of our stakeholders, especially on social media”.
-Samuel Creppy, Communications Consultant
“In 2016, I intend to write more to sharpen my writings skills. I will also seek to strategically improve my personal and professional visibility; and leverage that reputation to build on some great contacts. Furthermore, I want to take the events I organise to the next level”.
-Tommy O’Dell, Communications Director, Youth Empowerment & Advocacy Program (YEAP)
“As a PR professional, I have made it a point to pay attention to the things that work well for my fellow communicators and also competitors in the industry I work. I will seek to incorporate what i learn into whatever I do”.
–Kwame Hagan, Freelance Communications Consultant
Are you a PR professional? What are your professional resolutions for the New year? Share them in the comment section below.